The document discusses the creative choices made in filming a promotional video for California Hotel. Mid shots were used to show some detail of the subject while still capturing the whole subject. Relaxing music was added after a survey found 53% of respondents wanted music. iMovie was chosen as the editing software because it has many functions and tutorials. The video was rendered in MP4 format as that is what iMovie accepts. No storyline was included based on survey feedback that it would confuse viewers. The video format was chosen to attract more hotel customers through their website.

1. ORIGINALITY AND By:
Sharmaine
CREATIVITY Cheung

2. WHY DID I CHOOSE TO FILM IN A
PARTICULAR LOCATION?
 Because this video is to promote California Hotel, to
show facility and around the hotel.

3. WHY DID I CHOOSE A PARTICULAR
CAMERA SHOT?
 Because a mid shot shows some part of the subject in
more detail, whilst still showing enough for the
audience to feel as if they were looking at the whole
subject.

4. WHY DID I USE A RELAXING MUSIC FOR
MY VIDEO?
 Because I have done a survey and asked if we should
add music to the video and 53% of the people said yes.
So we decided to add a relaxing music to coordinate
with the style of the hotel.

5. WHY DID I CHOOSE TO USE I-MOVIE AS
THE MOVIE EDITING SOFTWARE?
 Because it has more function and there has more
tutorials on Youtube for research.

6. WHY DID I RENDER THE VIDEO AS A
MP4?
 Because I-movie does not accept videos that are in
other formats.

7. WHY DID I NOT INCLUDE ANY STORYLINE
IN THE VIDEO?
 Because 75% of the respondent who did the survey do
not agree to put storyline in the video to confuse the
audience.

8. WHY DID I CHOOSE TO MAKE A VIDEO
FOR CALIFORNIA HOTEL?
 Because a lot of people think a video would be helpful
to attract more customers for a hotel on a website.